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Sana Safinaz condemns rumours about CEO testing positive for coronavirus Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. A long story of the reason for infection was also shared on social media. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. Mohsin (Ali Tawasuli) is the person who passes stuff for us. @F. Shah I guess they design for the niche, not for general public. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. People dont understand the value of time; they stumble to their 11 am meetings at 1. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. Its not about money, its about usefulness., Bina is all about self-care. The field comprised of only a handful of women at that time. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. What is important for her is to strive for progress and not perfection. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. About Us - Sana Safinaz Youre sitting with 20 heads now that are putting in effort together, thats very exciting. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. Hobby for privileged class with millions of important contacts. SH: The entirely on our own is no longer something to take pride in. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. Retail is limitless and you have to keep adding something new. There is no long hard work challenge story here. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. Its pretty hard to stop.. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. I am loving every bit of it at the moment, she says with contentment. Sana Safinaz - Wikipedia SM: You need to own the design. Sana Safinaz & the secret of their success | Instep | thenews.com.pk As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. The . Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. You can never rest with retail. This is what inspires us the most. Sana Hashwani's Pond's Miracle Women - karachista.com SM: Look at the number of Fashion Weeks taking place every year. Elite people with excellent financial resources making products for elite. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. When you have that kind of commitment, your product is naturally much better. "Our first ever show was a disaster; I remember Safinaz cried after it. She also loves spending time with her husband, we are one team, once a week we have date night.. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. A: What are the main challenges for fashion as an industry? Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. Sometimes getting it all done is really hard. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. You need a strong and independent team with retail knowledge. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. Her weekends were taken up by jewelry and allocating enough time to it was challenging. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. While she loves her work, Sehrs Miracle Moment is her set of twins. I had a lot of issues with the pregnancy. @thuglife No. She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. Once we reached our 100th issue we knew that we were in control and we could do this.. She started working when she turned 19 and married her high school sweetheart 15 years ago. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. It was like climbing a mountain. They are starting to believe in our brand. Lawn Royals: Sana and Safinaz | The Express Tribune I come from a family of very hardworking women. In lawn you can take a legal route because theres too much money involved. It has become her family and where she draws her strength from. "Our finger is always on the buzzer," says Safinaz. Thats rare in the cut throat industry she operates in. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. We have a full return policy, which is something new in Pakistan. The statement was published at Sana Safinaz's official Instagram handle. Worrying about what others are doing will never take you anywhere, Sehr proclaims. So the price is a key point.". Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. SH: It made us a household name. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. According to her getting these two things sorted in your life makes it easy to manage everything. We have invested heavily in our brand and we have to think where the brand will be when we are not there. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. Her salon is her second home and a safe zen place for her clients. Sana and I have no knowledge of retail; we are learning day to day. AURORA: How do you perceive SANA SAFINAZ as a brand? Its something that makes her day. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. "The minute we dont have it we start to get bored. She advises other young girls to do the same, and to not be bothered by the opinion of others. Wow, never heard that one before. She had learnt her lesson. You derive happiness from knowing you are independent. We never think ahead of ourselves; we take one step a time. Suddenly, change came when Karma, HSY and Maria B. came on the scene. "One of the recipes for success is failure as well," Sana is honest to admit. I dont even have words for how good they are. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Mehrs mother is her best friend. Abroad retail is massive. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. Let me explain. Sana Safinaz - Wikiwand I consider myself a work in progress. Sanas journey began as a student in New York. Again it was not a big vision; we said lets start this and see where it goes. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. We did it purely out of choice. "And thats actually the reason why things have taken off. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. It is evident that self-care is a high priority in her life. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. SH: Its the nature of the business. I wouldnt have been here, giving this interview, if it wasnt for them.. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. A: So the brand is very much associated with the two of you? Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. 30 (2019) Area served. Being human, she obviously gets tired and drained out. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. Im constantly evolving. For her, family comes first and she doesnt believe in living a life with regrets. At the end of the day when I go home, I am motivated and excited to see them, she explains. Despite all her achievements, Shagufta is no stranger to self-doubt. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. Among other things, her daily to-do lists also have son time during which she focuses just on her son. If we are careless as an industry, the impact is huge. SH: And a very exciting one. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. R they both sisters, both are doing grt job. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. She was in a relationship with the dancer and choreographer Melvin Louis. To handle the business aspect, we are hiring professionals to push it forward. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. Fashion never stops. Lawn is a phenomenon unique to Pakistan. The coronavirus test report of Sana Hashmi and her family members is negative. We were just numb; we were just doing what we were doing. There are times when you will have to choose between motherhood and work. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. However, the company was nationalised in 1973. This is a time when most of them are bored, disgruntled or struggling. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Sana Khan with Aashka Goradia. "We need to bring fashion back" - Sana Hashwani Being a mother is hard work. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. Shagufta was ready to take on more challenges. You have entered an incorrect email address! "Ready to wear bridals is not a new concept but its new for us," Sana explains. Salina has also launched Salina Cosmetics which is an all organic beauty product range. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. March 24, 2020. A: How did you start? Good work. The greatest challenge she faces is dealing with the issues of HR. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. ""One of the recipes for success is failure as well," Sana is honest to admit. But its not just their achievements which make them so inspirational, its their attitude. Sana Hashwani has recently returned from the United Kingdom. Now its a new world, and hundreds of designs and motifs come off the internet. Thats why Sana Safinaz today has a very young dynamic.". As a woman you have more responsibility of raising your kids well even if the father is very involved. These are incredible achievements, and as mentors to the industry we need to focus on them. Sana Hashwani of Sana Safinaz does not have coronavirus At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. Interiors is something we do out of passion. A: How does your interiors business fit in? Just be confident and believe in yourself. For Sehr, financial independence is crucial. SM: No. ", "It excites us, we love it," Sana is quick to respond. When I moved to New York, something about Pakistan kept calling me back. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times.