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The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. Sunisa Lee, of United States, reacts as she poses for a picture after winning the gold medal in the artistic gymnastics women's all-around final at the 2020 Summer Olympics, Thursday, July 29, 2021, in Tokyo, Japan. Just ask Simone Biles, who, after her win in 2016, immediately struck deals with Kellogg's, Hershey's, Nike, and Visa. 11 by the Washington Nationals. Matthes co-leads the division with WME agent and partner Jon Rosen, who became certified by the MLB Players Association in 2019 to represent Correa, who will be an unrestricted free agent this offseason. See Shakira's Hottest Bikini Pictures, Shes a Genie in a Bikini! Whatever comes along, however, she expects to compete for the Tigers next season. The division now represents more than a dozen players, including Detroit Tigers pitcher Spencer Turnbull and Pittsburgh Pirates pitcher Chasen Shreve. 1 hour 13 min ago, By What does that mean? Lee, who is 18, was not previously represented and is about to start her freshman year at Auburn, where she is on the gymnastics team. Auburn's Suni Lee among top NIL earners in women's sports WME BUILDS BASEBALL PRACTICE: WME Sports has quietly built a baseball player representation practice that includes veterans such as the Houston Astros Carlos Correa and potential rookie of the year Garrett Whitlock, who pitches for the Boston Red Sox. All Rights Reserved. You will be able to share this link with anyone and everyone, even on social media. In the list dominated by football players, Sunisa ranks tenth, with a market valuation of $1.5 million. Her name will get bigger, and with it will come an untold number of opportunities to cash in on her Olympic glory. It remains to be seen what kind of endorsements Lee will cash in on, but the 18-year-old will have no shortage of options to take advantage of. We won't post to any of your accounts without asking first. "So it's name image and likeness. Now, four of the six USA gymnastics team members who are attending college this fall will enjoy an entirely new business situation. Biography and booking information for Sunisa Lee, 2020 Olympic Women's Gymnastics Gold Medalist. House is represented by agent Kent Matthes, who joined WME from CAA last December and negotiated an above-slot deal with the Nationals. Hence, with all that in place, she could be making $100,000 in a jiffy. "My body just needs time to heal itself," she said. Lee, 18, landed her first gold medal Thursday after. By clicking Sign Up, you agree to our Terms and Conditions and that you have read our Privacy Policy. Market data provided by ICE Data Services. The fact that Simone Biles pulled out kind of put more laser-focused attention on it. Thats not limited to endorsement deals, though hes sure whoever ends up representing Lee will capitalize on those. After Biles won the all-around gold medal in the 2016 Olympics one of four golds she took home that summer she reportedly earned more than $4 million in endorsement deals. Tim Walz and St. Paul Mayor Melvin Carter declared Friday "Sunisa Lee Day," a symbol of just how quickly things can turn when you stand atop the podium at the Olympics with the national anthem playing and NBC's ever-present cameras zooming in. He didnt waste the opportunity to showcase his talent this time around, setting either a world record or an Olympic record in all three of his individual events. Now that the Hmong starlet has won two medals one gold for all-around and one silver with the rest of Team USA that prize money will also factor into her net worth. Nude Selfies! - 1 day 8 hours ago, By That is really a testament to Josh and how hard hes worked to establish himself as an MVP-caliber player at such an early stage in his career and with two years left on his rookie contract.. But this is a real performance success, somebody who has won gold, somebody who could be back in four years, a sport right now thats garnering incredible attention a lot of because of what happened with Simone Biles. Suni Lee is not turning pro. LSU Gymnast Olivia Dunne vs Olympic Champion Suni Lee: Who is Wealthier? A post shared by Scotty Pippen Jr (@spippenjr), Action Network noted that while college sports already are popular in the U.S., "players capitalizing on NIL marketing deals should further strengthen the long-term viability of college athletics.". 49 print issues delivered to your home or office. Suni's gold brightens future of AU gymnastics Its the most popular event. Follow. Her father Yeev Thoj is a healthcare worker while her mother immigrated to the United States of America. Thompson echoed many of the same sentiments, adding that perhaps joining Biles on her sponsor-supported, post-Tokyo Gold Over America Tour could put Lee to an even stronger earning position. - 1 day 2 hours ago. "I do want to go to college and have fun and kind of get away from this elite atmosphere just because it's so, like, crazy," Lee said. In fact, Dressel already has backing from at least seven companies, including Speedo, NOBULL and Hersheys. There will likely be no shortage of possibilities for the charismatic Lee, the first Hmong American to win an Olympic medal. He does, however, agree with the principle of a minority government. If she does still opt to go to Auburn, INFLCR CEO Jim Cavale said the star will arrive with a massive head start in terms of social media endorsement deal opportunities in the NIL era. "It's just a different environment," Lee said. But her impending haul off the mat is actually worth much more. But it has worked out tremendously for people like Simone Biles and Michael Phelps and Katie Ledecky.. Tony Gutierrez/Associated Press By Victor Mather April 15, 2022 The N.C.A.A. 2021 CBS Interactive Inc. All Rights Reserved. Also, Lee and her teammates competing in college could join Biles in an ad for Athleta and profit from it as long as it doesn't violate the confines of the trademark of their respective colleges. Sorry, something went wrong with the copy but here is the link for you. Sunisa Lee's Olympic Gold for Team USA Could Be Worth $1 Million Suni Lee propels Auburn onto national stage. When incoming freshmen are expected to report to their dorm rooms on The Plains on Aug. 11, Lee plans to be there. A Conservative minority government would be preferable, Legault says Cookie Settings/Do Not Sell My Personal Information. She is the first American of Hmong descent to medal at the Olympics. Its a dream scenario.. St. James is the Saint in Smith & Saint. This site is protected by reCAPTCHA Enterprise and the Google. Athlete. She helped lead Team USA to a silver medal in the team final earlier this week, stepping up after Biles withdrew following the first rotation due to a medical issue. Olympic athletes are paid $37,500 per gold medal, $22,500 per silver medal and $15,000 per bronze medal, according to a 2018 report from CNBC. She would have had to go pro.. The superstar gymnast now earns several million dollars a year off the mat from sponsors, including Athleta (after several years as a Nike athlete), Visa, United Airlines, Oreo and Core Power protein shakes. Speaking with NBC after winning gold in the 100-meter freestyle Wednesday, Dressel broke down in tears when the network videoconferenced his family into the broadcast. She is America's sweetheart," Thompson says. They both came at a perfect time, Delpy Neirotti says, adding, Its going to be advantageous for both of these stars in terms of commercial value., This is a BETA experience. These top college athletes could grab the most money from NIL deals Its something that would have been unheard of in gymnastics prior to this year, but with the NCAAs recent change in name, image and likeness rules, its a new reality for both Lee and Auburn. Legal Statement. College basketball and football players likely to turn pro were predicted to score the biggest deals, a scenario that's already starting to play out. Gymnast earning up to $2m-a-year from endorsements and posting sexy Thats not to discount Michael Phelps and some of the other great athletes that have been a part of the Olympics, but I anticipate that she will become very visible and very popular. But everybody at the top of WME and Endeavor is committed to growing this division and making it the best it can be.. Front of the Home Crowd Leaves Fans Bewitched, Tokyo Olympic Gold Medalist Suni Lee Achieves a Novel Feat in College Gymnastics, It Meant Everything: Simone Biles Teammate Opens Up On Replacing Her During A life to begin. Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in. As a result of her partnership with Pearson+, she has reportedly been able to. Those days are over thanks to recently passed legislation that allows collegiate athletes to make money off their name, image and likeness. It will remain in effect until federal legislation is passed or the NCAA creates permanent rules. Set on an island in the Saint Lawrence River, in Canada's Quebec province, Montreal is a historic, yet modern city, known for its European flair, vibrant nightlife, superb cuisine, cultural diversity and joie de vivre (zest for life). She was only bested by another gymnast, LSU's Olivia Dunne, who topped the list with 2. . She is the holy grail of consumers, the target for nearly every marketer in America. TOKYO With a thrilling gold-medal performance in the women's all-around gymnastics competition here Thursday, Sunisa Lee has become one of the biggest stars in the world coming out of these. We know its not going to happen overnight, that we are going to grow this organically. In sports like gymnastics and swimming, racking up gold medals on the worlds biggest stage is lucrative. Reels. Fellow Two Time Olympic Gold Medalist. 152 posts. Family and friends react as Sunisa Lee wins the gold medal in the womens gymnastics all-around. Apart from that, she is a huge pop music fan and loves Harry Potter. She entered the Olympics as the Auburn athlete with the most reach across social media platforms with 198,000-plus Instagram followers and 19,500-plus Twitter followers as of July 1, when NIL changes went into effect and those numbers have skyrocketed since the start of the Summer Games. Sunisa Suni Lee, the surprise winner of the womens individual gymnastics all-around Olympic gold medal in Tokyo, has signed with Smith & Saint, an agency formed by two sisters who are both attorneys. Then, with Biles the 2016 Olympic all-around champion scratched from this years all-around final, all eyes were on Lee, who represented Team USAs best chance to maintain its grip on the sports marquee event and bring a fifth straight all-around gold medal back stateside. We had begun conversations during the Olympics, St. George told Sports Business Journal. Lee could become the first true litmus test for athletes in traditionally nonrevenue college sports. And while the incoming freshman may now decide to forgo the NCAA ranks, as many Olympians doBiles had verbally committed to UCLA before the 2016 Olympics, eventually opting to instead turn proLee no longer has to choose between endorsement deals and college eligibility. Collins co-represents Allen with Jim Denton and Tom Condon. Burton also noted that as an Asian American athlete, Lee also embodies diversitya valuable attribute to marketers today. Medalist Lee, in turn, could earn $6,403 per Instagram post; grappler Steveson, $1,321 per post; and Pippen Jr. $1,014 per post. Regardless of where her career continues, marketers expect sponsors to line up to work with Lee the way they did for Biles back in 2016. Her abilities as a gymnast, especially her bar routine, are incredible, the Russian-born athlete told the outlet. Liz Mullen can be reached atlmullen@sportsbusinessjournal.com. Sports agent Blake Baratz on what Suni Lee's win means for her brand. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. However, the elite athletes net worth is a bit of a mystery. An Olympic gymnast and two of the sons of an NBA legend could make more money on Instagram than any other college athlete under the NCAA's interim name, image and likeness guidelines, a new report shows. S&S represents Russian-born American gymnast Nastia Liukin, who was the 2008 Olympics all-around champion, and Liukin made the introduction to Lee. It hasnt really worked out as intended for the lower-profile athletes, says John Grady, a sports law professor at the University of South Carolina. She won three Olympic medals during her first-ever games at the 2020 Tokyo Olympics, clinching one gold, silver, and . In a moment, the American gymnast became the most beloved person on campus before even arriving. 2023 Leaders Group. Matthes also represents utility player Peyton Wilson, drafted by the Kansas City Royals; right-handed pitcher Irv Carter, who was drafted by the Toronto Blue Jays; and right-handed pitcher Davis Sharpe, who was drafted by the Cleveland Indians. Sports business experts have told CBS MoneyWatch the wave of sponsorship deals are still in their infancy, but ultimately it could add up to spectacular income for at least some of the young athletes. (Biles, who turned pro in 2015, has an endorsement deal with the Gap-owned brand.). But everybody at the top of WME and, I dont think it was too challenging, especially when you look around the league and see most teams are still rewarding their top players, CAA Sports, At CAA Sports, clients are represented by multiple agents. Shes a million dollar baby, Vince Thompson, founder and CEO of sports and marketing agency MELT, said in an interview. Shes a million dollar baby, Vince Thompson, founder and CEO of sports and marketing agency MELT, said in an interview. Lee will be a case study for years to come," says Vince Thompson, Founder, and CEO of MELT, a sports marketing and branding agency, adding that now, the sky's the limit for her. 1 high school prospect, shortstop, Matthes co-leads the division with WME agent and partner, We are very committed to growing this baseball division to be the best division in baseball, Matthes said. 7 pick in the 2018 NFL draft, an average of $43 million a year. How going to college will help Suni Lee's endorsement prospects - Ad Age Flight + Hotel (+Car/Transfers) Flight + Car. Olympic Gold Medalist Suni Lee Inks New NIL Partnership With Voice In Even without additional gold medals in Tokyo, though, Dorfman believes Lees endorsement potential could rival what Biles made in the wake of the 2016 Olympics based solely off her performance in the all-around and the nature of the sport, with the athletes not hidden behind masks or headgear, making them more recognizable to consumers. She is the holy grail of consumers, the target for nearly every marketer in America. Sports businessexperts have predictedthat individual college athletes could generate tens of thousands and even hundreds of thousands of dollars in sponsorships and endorsements during their school days. So it'll be really exciting for me when I can just, like, go out and do stuff.". Thats something that Auburn is prepared for. Lee's longtime coach Jess Graba and Auburn coach Jeff Graba are twin brothers. By If the stars align. Thats not limited to endorsement deals, though hes sure whoever ends up representing Lee will capitalize on those. Prior to her new partnership with CLIF, she had already signed deals with Amazon AMZN -1.6%,. Lee, who turns 21 in 2024, could still be in her prime as a gymnast for the next Olympics. Jeff Graba doesn't see why Lee can't go to school while enjoying the trappings that come with being a multiple-medal winner in one of the Olympics marquee sports. Its a big deal, Auburn gymnastics coach Jeff Graba said. As of Thursday afternoon, Lee has surpassed 706,000 followers on Instagram and nearly 73,000 on Twitter numbers that will surely continue to grow. Fill out a booking request form for Sunisa Lee, or call our office at 1.800.698.2536 to . Sunisa Lee poses with her gold medal after winning the women's gymnastics all-around title at the Summer Olympics at Ariake Gymnastics Centre on Thursday in Tokyo. 2023 Advance Local Media LLC. With each Olympic federation interpreting the provision in its own way, there are regulatory questions that need to be sorted out.